Most Japanese are not accustomed to communicating in English in a business setting.
This naturally creates a communication gap between non-Japanese speakers and the native Japanese.
Japan’s business culture can be complex and intimidating to some with its unique customs and etiquette to follow.
A lack of understanding of the culture prevents businesses from achieving their objectives in the market.
In Japan, consumers and media have different mindsets and expectations.
Businesses need to be in touch with local trends, and establish good relations with media in order to build a strong brand presence.
Press Release Distribution
Virtual Press Conference
Social Media Marketing
Distribution of press releases via PRAP’s proprietary PR Automation cloud software
・Proofreading of Japanese release provided by client
※Fix critical word or grammatical errors
・Creation of media distribution list
・Distribution of release via PRAutomation platform
※One-on-one follow-up with media not included
・Creation & localization of original press release in Japanese
・Translation of press release (English → Japanese)
Announce key business developments and reach the Japanese media via a virtual press conference
・Creation of media invite list
・Creation of media invite (Japanese)
・Approach and invite Japanese media (includes with key media titles)
・Event day media handling and support
・Post-event follow up with media
・Event production (conceptualization, planning, execution etc)
Maximize consumer engagement and reach through localized social media content
・Day-to-day account management
・2 posts weekly, 8 posts per month
・Content creation and localization
・Original visual creation （up to 4 posts)
※Minimum 3 months retainer
・Influencer Seeding + Gifting (List up, approach, liaising etc.)
Front-end content localization for your brand’s website, sales documents and advertisements
・Translation / Estimated no. of English words : ~5,000
・Localised translation, copywriting, design consultation
※Web development and design work not included
Establish media relations and build your brand reputation in the Japan market
Scope of Work Includes:
・PR Strategy & Consultation
・Press Release creation, distribution
・Monthly reports and strategy consultation
※Minimum 6 months retainer
Small to large scale creative promotional campaigns to engage your target audience
Scope of Work Includes:
・Idea Formation, Conceptualization, Planning
・Post-campaign report and evaluation
・Pre-campaign weekly meetings
※All prices in Singapore dollars, excludes GST (7%) and management fee (17.65%)
Business Development Manager
Upon graduation from National University of Singapore, Cherie entered a Japanese advertising agency subsidiary before moving on to support the establishment of POINTS.SG in 2016.
After spending two years in Silicon Valley tech companies, she returned to PRAP POINTS as a Business Development Manager in June 2021.
Ian studied in the National University of Singapore, Bachelor of Business Administration (BBA) and minored in Communications and New Media.
He also did a foreign exchange programme in HEC Paris for a semester. Ian has a background in Design and Fine Arts.
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