Japan Market Entry
Expanding your business to Japan? Let us help you navigate Japan’s media landscape and business culture to reach the hearts and minds of the Japanese consumers. We provide entry-level to full-suite PR and marketing services catered to your business objectives.

ISSUE

Formidable opportunities, a stable business environment and large market size makes Japan one of the key markets for businesses. However, while the potential is great, Japan is also well-known to be a challenging market for foreign businesses to navigate.

Language Barrier

Most Japanese are not accustomed to communicating in English in a business setting.

This naturally creates a communication gap between non-Japanese speakers and the native Japanese.

Cultural Differences

Japan’s business culture can be complex and intimidating to some with its unique customs and etiquette to follow.

A lack of understanding of the culture prevents businesses from achieving their objectives in the market.

Unique Landscape

In Japan, consumers and media have different mindsets and expectations.

Businesses need to be in touch with local trends, and establish good relations with media in order to build a strong brand presence.

SOLUTION
We provide exceptional care from start to finish in order to ensure that your brand message and intentions are consistent across all campaigns. Every step of the way, we provide the unparalleled attention of a small team, with connections to an established PR agency, PRAP JAPAN.
Entry-level to Holistic PR & Marketing Support
Clients who are just starting off with their expansion in Japan can opt for one-time services like press release distribution or website localization. Whereas clients who are ready to take a bigger step can opt for our retainer service where we provide mid/long-term end-to-end support.
Diverse & Multilingual Team
Our highly integrated team is strategically located in Singapore, Vietnam, China, Hong Kong, Indonesia, Thailand and Vietnam. All our members are fluent in Japanese and English as well as their native tongue. You can be assured that communication between you and your target audience will not get lost in translation!
Experienced in Servicing Japanese & Foreign Clients
With more than 50 years of experience in the PR space in Japan, PRAP JAPAN has a wealth of experience servicing foreign clients from a wide range of industries (tech, retail, F&B etc). In Southeast Asia, PRAP POINTS has launched successful marketing campaigns for both Japanese and local brands.
Services

01

Press Release Distribution

02

Virtual Press Conference

03

Full-suite PR

04

Social Media Marketing

05

Content Localization

06

Promotional Campaigns

PRICE
【Press Release Distribution】
$ 3,800~

Distribution of press releases via PRAP’s proprietary PR Automation cloud software

・Proofreading of Japanese release provided by client
※Fix critical word or grammatical errors
・Creation of media distribution list
・Distribution of release via PRAutomation platform
・Coverage Report

※One-on-one follow-up with media not included
※Options:
・Creation & localization of original press release in Japanese
・Translation of press release (English → Japanese)

【Virtual Press Conference】
$ 18,000~

Announce key business developments and reach the Japanese media via a virtual press conference

・Creation of media invite list
・Creation of media invite (Japanese)
・Approach and invite Japanese media (includes with key media titles)
・Event day media handling and support
・Post-event follow up with media
・Coverage report

※Option:
・Event production (conceptualization, planning, execution etc)

Creative Support Included
【Social Media Account Management】
$ 2,500~

Maximize consumer engagement and reach through localized social media content

・Day-to-day account management
・2 posts weekly, 8 posts per month
・Content creation and localization
・Original visual creation (up to 4 posts)
・Bi-weekly meetings
・Monthly reports

※Minimum 3 months retainer
※Option:
・Influencer Seeding + Gifting (List up, approach, liaising etc.)

【Content Localization】
$ 3,000~

Front-end content localization for your brand’s website, sales documents and advertisements

・Translation / Estimated no. of English words : ~5,000
・Localised translation, copywriting, design consultation

※Web development and design work not included

【Full-Suite PR Services】
Custom

Establish media relations and build your brand reputation in the Japan market

Scope of Work Includes:
・PR Strategy & Consultation
・Press Release creation, distribution
・Media pitching
・Monthly reports and strategy consultation

※Minimum 6 months retainer

【Promotional Campaigns】
Custom

Small to large scale creative promotional campaigns to engage your target audience

Scope of Work Includes:
・Idea Formation, Conceptualization, Planning
・On-ground execution
・Post-campaign report and evaluation
・Pre-campaign weekly meetings

※All prices in Singapore dollars, excludes GST (7%) and management fee (17.65%)

CONSULTANT

Business Development Manager

Cherie Ng

Upon graduation from National University of Singapore, Cherie entered a Japanese advertising agency subsidiary before moving on to support the establishment of POINTS.SG in 2016.

After spending two years in Silicon Valley tech companies, she returned to PRAP POINTS as a Business Development Manager in June 2021.

Project Manager

Ian Tan

Ian studied in the National University of Singapore, Bachelor of Business Administration (BBA) and minored in Communications and New Media.

He also did a foreign exchange programme in HEC Paris for a semester. Ian has a background in Design and Fine Arts.

CONTACT

Have a question?
Send us your enquiry here.

PRAP POINTS
contact@crossconnect-pr.com