ISSUE
Groups and corporations expanding overseas
You would like to reaffirm the local needs for your product/business in the market you are venturing into.
You want to know what kind of promotions and campaigns your competitors are running.
Groups and corporations who are already established overseas
You want a better grasp of how the local market percieves your brand.
You're not sure if your strategy is in lign with the needs of the local market.
01
Competitor Analysis
Learn about how your company and competitors are being talked about on media websites and social media.
In addition to quantitative reports, we will also provide qualitative analysis regarding sentiment of reports and trending articles and posts.
02
Trend Analysis
See how specific keywords are buzzing on media websites and social media. This is especially suitable for companies with consumer products or are reviewing their marketing strategies. Qualitative analysis will also be included.
Scope of analysis : Media/Social Media (Twitter)
Details:
1. Competitor analysis of own company + 2 companies (specified by client)
-Media mention analysis (mention volume (past year)/engagement/sentiment/estimated reach)
-Top themes associated with brand
-Top 5 coverage
-Discussion/Analysis
Scope of analysis : Media/Social Media (Twitter)
Details:
1. Consultation with client, formation/testing of hypothesis, trending theme selection
2. Analysis of 3 products/services
- Media mention analysis (mention volume (past year)/engagement/sentiment/estimated reach)
- Top themes associated with brand
- Top 5 media coverage
- Observations/recommendations
Senior PR Consultant
Sakurako Tani
Sakurako joined PRAP JAPAN in 2014 and was posted to Singapore in 2017. In Japan, she was in charge of a wide range of activities from corporate PR to B2B PR centered on multinational IT companies. In Singapore, she was seconded to the PR department of a major automobile manufacturer for one year, where she engaged in PR consulting and Japan-bound campaigns throughout the SEA. Sakurako lived in the US for 6 years and South Africa for 4 years.
Project Manager
Wong Shion Yee
From Singapore, Shion was awarded a scholarship from the Japanese governement (MEXT) in 2010 and studied at the Tokyo University of Foreign Studies on continuing on to University of Tokyo. After graduation, she worked at a Japanese consulting company where she was seconded to Japan's national broadcasting station and was in charge of overseas promotion activities. In spring 2017, she resigned to pursue a diploma in pastry arts at Ecole de Patisserie KOKUSAI, and returned to Singapore where she joined POINTS.