Online Advertorial
By utilizing our wide network of partners in Asia, we will maximise exposure for your brand and create high performing contents that resonate with locals.

ISSUE

You face various challenges managing advertising and placement in multiple countries, but your time and budget limited.

You're about to venture into the large asian market, but don't have a large marketing budget.

Lack of information about media in the different markets make it almost impossible to find out where to advertise.

Managing the production of multiple advertorials in different languages at the same time is too much work, and reporting after the campaign is a hassle.

Connecting with consumers in the respective markets is a priority, but creating contents with local perspective is better done by professionals.

Compared to social media, you're looking for something that shares higher quality/quantity of information about your brand and product.

You want to do all of the above in different markets, but it would be nice if it could be carried out in your own language.

SOLUTION
Utilizing our extensive network of media partners among Asia, we will work together with you to create high-performing advertisement contents capturing the insights of each country.
High performing local media
We have selected quality online media popular with consumers from each country, partnering directly with the media to provide high value at a low cost to you.
Creating advertorials that resonate with locals
A dedicated project manager will be assigned to your brand, to best understand your needs to be communicated to the media. Contents created will not just be in the local language, but also from a local viewpoint.
Leave the hassle of liasing with different media to us
In-house support for 6 languages (Japanese/English/Simplified Chinese/Traditional Chinese/Thai/Vietnamese). With our partners, we are able to provide services in all Southeast Asian languages and liase with media for projects across different countries.
Key Features
We work with more than a 180 media platforms in Asia 
to get the best exposure for our clients.
FLOW

1

Media selection

(1-3 days)

>Speedy proposal of media candidates with information from inquiry form.

・Company name

・Products/services name and category

・Promotion targeting country(ies)

・Preferred plan(s)

Action from CROSS CONNECT team

A list of premium and standard media will be shared promptly

2

Tailoring the service

(1-2 weeks)

>Services will be adjusted according to your needs. Client to share brief and materials for media.

Action from CROSS CONNECT team

・Consultation with client

・Blocking of media's schedule

3

Advertorial creation

(2-3 weeks)*time may vary according to the number of articles

>Translation of client's brief, communication to respective media, and submission of drafts

・Client to select from 2 proposed angles of advertorial

・CROSS CONNECT team provides draft from media with a brief Japanese translation

・Drafts can be edited up to 2 times (enquire if more edits are required)

・Some media may reject edits if it compromises media integrity

Action from CROSS CONNECT team

・Briefing to media

・Translate drafts to be checked by client

・Communicate to media edits to be made

・Submission to client

4

Publishing

(3 days)

>Publishing of advertorials on respective media

・Final review of publication, confirmation with client

Action from CROSS CONNECT team

・Final check from client

・Sharing link after publishing

5

Reporting

(1 month after publication)

>Performance reports will be provided in your language

・Clipping of articles

・Clipping of social media posts

・Qualitative results (engagement/reach etc.)

・Quantitative results (comment from media/users if any)

Action from CROSS CONNECT team

・Checking interim KPI

・Additional boosting on social media if required (included in fee)

・Creation of report

PRICE
Basic Package Plan
【Basic】
¥600,000JPY (+tax)

Select 2 Media from Standard List

【silver】
¥1,100,000JPY (+tax)

Select 4 Media from Standard List (10% OFF)

【Gold】
¥2,000,000JPY (+tax)

Select 8 Media from Standard List (15% OFF)

*Service includes 1 article creation, publication and 1 social media posting from each media. *Estimated/guaranteed PV will be varies according to media. Please refer to relevant document.*Performance report provided (Summary in client's language, campaign results, observations etc.)

*Local tax included, GST (7%) and administrative fee (17.65%) are excluded

OPTION
Detailed translation of article
¥30,000 per article
Boosting service
15%~ of the package price
Premium Media
If selecting premium media, 1 media costs an additional ¥350,000
(OR 2 Standard Media will be equivalent 1 Premium Media)
Top Media
To be charged seperately (list of media to be shared on request)
CONSULTANT

Project Manager

Wong Shion Yee

From Singapore, Shion was awarded a scholarship from the Japanese governement (MEXT) in 2010 and studied at the Tokyo University of Foreign Studies on continuing on to University of Tokyo. After graduation, she worked at a Japanese consulting company where she was seconded to Japan's national broadcasting station and was in charge of overseas promotion activities. In spring 2017, she resigned to pursue a diploma in pastry arts at Ecole de Patisserie KOKUSAI, and returned to Singapore where she joined POINTS.

Project Manager

Chawisa Piyanuntaruk (Mirth)

Born in Bangkok, Thailand, Mirth studied Business and Japanese majors at Assumption University, an international university in Thailand. After graduating, she worked for a Japanese travel agency in Osaka. In 2019, she joined POINTS and is now responsible for projects related to promoting Japan's various regions, utilizing her previous work experience. With a bright personality, Mirth has great interpersonal skills.

Marketing Executive

Tam Dao

Born in Ho Chi Minh, Vietnam, Tam studied Business Economics major at Tokyo International University in Japan in 2015. While attending university, she was Vice President of International Student Association and was in charge of PR & Marketing for the university's Alumni Association. Tam joined POINTS Vietnam upon graduation in 2019 and is now in charge of PR in the fast-growing Vietnam market. Her hobbies include karaoke and cooking for her family.

Project Manager

Lau Ka Yee (Carrie)

From Hong Kong, Carries has had had a great interest in foreign matters since childhood. She graduated from Gakushuin Women's College where she majored in international communication and was on exchange at Leeds University in England for one year. In 2019, Carrie joined POINTS whe she is now in charge of providing marketing support for clients targeting East and South East Asia in 4 languages. An avid traveller, she has been to more than 20 countries.

CONTACT

Have a question?
Send us your enquiry here.

PRAP POINTS
contact@crossconnect-pr.com